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LATEST PUBLICATIONSFAILURE OF SELF REGULATION OF UK ALCOHOL ADVERTISING
British Medical Journal, 20 January 2009 Gerard Hastings, Director (1), Oona Brooks, Researcher (1), Martine Stead (1), Deputy Director (1), Kathryn Angus, Researcher(1), Thomas Anker, Researcher (1), Tom Farrell, Researcher (2) 1) Institute for Social Marketing, University of Stirling, Stirling FK9 4LA 2) Open University, Milton Keynes Although the content of alcohol advertisements is restricted, Gerard Hastings and colleagues find that advertisers are still managing to appeal to young people and promote drinking. Find out more. "ALCOHOL, SOCIAL DEVELOPMENT AND INFECTIOUS DISEASE"
Jürgen Rehm, P. Anderson, F. Kanteres, C.D. Parry, A.V. Samokhvalov and J. Patra September 2009 A ground breaking new study establishing the link between alcohol use and the risk of contracting TB and pneumonia, as well as its influence on the progression of TB and HIV is now available! The report was presented during the Global Expert Meeting on Alcohol hosted by Sweden in Stockholm 22-23 October. It is now available along with other documentation from the Expert Meeting at the web site for the Swedish Presidency of the European Union. To read the report, click here. Additional information about the Global Expert Meeting on Alcohol can be found here. UNODC - WORLD DRUG REPORT 2009
To read the report, click here.
CORPORATE SOCIAL RESPONSIBILITY: the new marketing tool
Trends in Alcohol Marketing EUCAM Report 2009 "At the EU level, we see a rise in the number of educational campaigns about alcohol, introduced by the alcohol producers themselves. The industry wants to explain to the consumer that drinking too much alcohol or drinking at an early age (e.g. below 16) has harmful effects on health. The message they want to convey is to “enjoy alcohol responsibly”. The true goal behind these Corporate Social Responsibility (CSR) campaigns is to improve the image of the company. We have seen this earlier with CSR campaigns by the tobacco industry." To download the report click here. |
PRESS RELEASES ONLINE INTERVENTIONS PROVIDE HELP FOR PROBLEMATIC ALCOHOL USE
"Addiction" Press Release 5 January 2010 A recent study by the Centre for Addiction and Mental Health (CAMH) in Canada shows that online interventions for problem alcohol use can be effective in changing drinking behaviours and offer a significant public health benefit. In the first evaluation of its kind, the study published in Addiction found that problem drinkers who were given access to the online screener www.CheckYourDrinking.net, reduced their alcohol consumption by 30% - or six to seven drinks weekly -results that are comparable to those from face-to-face interventions. This result was sustained in both the three and six month follow-up. Find out more. |
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