TRENDS IN ALCOHOL MARKETING
“At the EU level, we see a rise in the number of educational campaigns about alcohol, introduced by the alcohol producers themselves. The industry wants to explain to the consumer that drinking too much alcohol or drinking at an early age (e.g. below 16) has harmful effects on health. The message they want to convey is to enjoy alcohol responsibly.
The true goal behind these Corporate Social Responsibility (CSR) campaigns is to improve the image of the company. We have seen this earlier with CSR campaigns by the tobacco industry.”
Jürgen Rehm, P. Anderson, F. Kanteres, C.D. Parry, A.V. Samokhvalov and J. Patra
A ground breaking new study establishing the link between alcohol use and the risk of contracting TB and pneumonia, as well as its influence on the progression of TB and HIV is now available!
The report was presented during the Global Expert Meeting on Alcohol hosted by Sweden in Stockholm 22-23 October. It is now available along with other documentation from the Expert Meeting at the web site for the Swedish Presidency of the European Union.
To read the report, click here.
Additional information about the Global Expert Meeting on Alcohol can be found here.
Research and Public Policy
Thomas Babor et al., 2003
“From a public health perspective, alcohol consumption plays a major role in morbidity and mortality on a global scale. In the past fifty years, considerable progress has been made in the scientific understanding of the relationship between alcohol and health. Ideally the cumulative research evidence should provide a scientific basis for public debate and governmental policmaking. However, much of the scientific evidence is reported in academic publications in a way that has little apparent relevance to prevention or treatment policy. To address this need for a policy-relevant review of the literature, a small group of experts, […], established in 1992 the Alcohol and Public Policy Project. The group recruited an international team of research scientists, consulted with experts throughout the world, and in the course of less than two years, critically evaluated the accumulated knowledge on how to deal with alcohol problems in te public policy arena […].” Preface p. vii
Published by the World Health Organization (Geneva) in collaboration with the Finnish Foundation for Alcohol Studies, 2002, 276 pages.
“…Alcoholic beverages are global commodities and drinking is a widespread social custom, but alcohol is also a major source of health and social problems, in developing societies as elsewhere. Through controls and other prevention measures, the burden of disease and disability can be reduced. Under the auspices of the World Health Organization, an international group of scholars analyzes the many sides of the picture, with a focus on Africa, Latin America, Asia, Oceania and indigenous societies within developed countries.”
| PRIMARY PREVENTION OF SUBSTANCE ABUSE:
A Workbook for Project Operators
Published by the World Health Organization (WHO) / United Nations International Drug Control Programme (UNDCP), Geneva, 2000.
“The United Nations International Drug Control Programme and the World Health Organization (UNDCP/ WHO) Global Initiative Project on Primary Prevention of Substance Abuse endeavours to contribute to the prevention and reduction of psychoactive substance abuse among young people, through community mobilisation, development and dissemination of good practices.” (…)