A Critical Review of PR and Marketing Strategies of the Alcohol Industry

4 July 2013. The report analyses the logic and mecansims that lie behind the PR and marketing strategies of the alcohol industry. It highlights the necessity of resisting these strategies aimed at increasing the market share of the alcohol industry. Because we, at the Blue Cross, know that alcohol is no “ordinary commodity”. It accounts for more than 1 in 25 of global deaths a year, and individual, family, and social afflictions aside, abusive alcohol consumption costs society simply billions in helath and socio-economic costs.

The report is a coproduction of Blue Cross Norway and the International Blue Cross.

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