| An Integrated Mother & Child Health Programme | |
| Project Field | Prevention |
| Context | In India, alcohol misuse is growing rapidly, and it has resulted in greatly increased physical and psychological violence toward women and children. Indeed, domestic violence and an exacerbation of poverty related to alcohol and drug consumption have made substance misuse the single most important problem for women in India. It is also one of the main causes of death in young men in India today. |
| Project | This is a Blue Cross pilot project. If it is successful Blue Cross India will apply the model to additional communities. The project plans to use an integrated approach to promote and improve the health of women and children in selected communities in four states – Kerala, Maharashtra, Chhattisgarh and Andhra Pradesh. Blue Cross India will organize educational campaigns about the negative effects of alcohol and drug misuse, create a number of support groups for mothers, offer counselling to families, and provide skills development in sewing and tailoring to fifty women. |
| Project Goal | The primary goal of this project is to empower mothers and their children. To accomplish that goal it will use an approach that integrates the following components: counselling of individuals and families, skills development, and education about alcohol and drug misuse. |
| Duration | 1 July 2010 – 31 March 2011 |
| Budget | Euro 42’213 |